Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.

På bara ett par år har elektronisk handel potential att radikalt förändra de ekonomiska och sociala förhållanden i samhället. Internets snabba tillväxt kopplar samman individer och organisationer till ett stort globalt nätverk som representerar enorma möjligheter. Det talas om ett nätverkssamhälle och en nätverksekonomi.Elektronisk handel driver företag mot att bedriva affärer på ett fundamentalt nytt sätt. Behovet av att dela information i realtid ökar tillsammans med förändringarna i värdekedjan.Syftet med studien är att kartlägga elektronisk handel i allmänhet. Studien fokuseras på hur elektronisk handel används för att länka samman företag, stora som små, från råmaterial till konsumenten.

This thesis addresses online marketing within gaming industry. Some customer identifying methods and website development were introduced as well as examined over the Internet. An empirical study focusing on two gaming companies has been carried out. The purpose has been to describe the use of internet by online gaming companies for online marketing. The thesis will focus on finding out how online gaming companies identify their target groups on internet and how they use internet to reach out to their consumers.

The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

Too much attention has been given to mainstream approaches in performance management and management accounting research, without taking in to account changes in the environment with the rapid growth of online retailing. This paper evaluates how and/or if performance management differs in online contexts by using a conceptual model developed by Ferreira et al (2009). The model and its components are tested on three multichannel- and six e-commerce businesses. The result and its analysis is commented on by two e - commerce experts. The result shows that the operation method of the models twelve components do not differ in terms of work methods in online and offline contexts.

E-commerce is becoming more common in Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online fashion retailer is influenced by the aesthetic design through a first impression. This study was conducted through ten interviews where the informants observed, assessed, and then discussed the online fashion retailers that were used in this study. Results show that recognition of an aesthetic design and a perception of usability and professionalism affects the perceived credibility in a positive way.

In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.

Internet har blivit na?stintill oumba?rligt i dagens va?rld. Fra?n online-spel till e-handel och fra?n kommunikationskanaler till ett informativt na?t, a?r Internet fo?rmodligen en av de mest framtra?ngande och vitt spridda uppfinningarna av va?r tid. Medan sa?kerheten kring anva?ndandet av Internet har diskuterats vilt sa? har anva?ndbarheten av Internet i olika omra?den inte utforskats till samma grad.

The purpose of this study has been to investigate the virtual world that people are part of on online dating sites. To do this we have investigated two different research questions, which are the following: What functions do the online dating sites provide? Why and how are the online dating sites being used by their members? In order to gather information about these matters, we have used a qualitative method consisting of participating observation, scrutinizing and single person interviews. Our results indicate that people have different goals with their usage of online dating sites; some are looking for love, a long-term relationship while others are looking for sexual contact. There are many different online dating sites to choose from depending on the users? objective.

Ragnarök Online en plats på nätet, ett online-spel, där människor från hela världen möts och samverkar. Det är i detta möte personer emellan som den virtuella miljön Ragnarök Online skapas. Målet med denna uppsats är att visa på hur människor interagerar i, och skapar denna plats på nätet. Varför spenderar folk tid i virtuella miljöer? Är det annorlunda att agera i en virtuell miljö? Dessa är några av de frågor vi kommer att möta i texten.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.

Internet är en del av vardagslivet och har fått ett stort inflytande på hur människor idag lever sina liv. E-handeln är en del av helheten som bidragit till förändringar i konsumenternas beteende; hur de handlar och söker information. Företagen utformar sin strategi utefter detta för att kunna hantera olika moment i köpprocessen. Resultatet av ovan nämnda förändringar är tillkomsten av nya tjänster samt förändringar i användningen av sociala medier och andra marknadsföringskanaler, både från kunders- och företags perspektiv.Sociala medier används idag i stor utsträckning och företag försöker marknadsföra sig genom dessa kanaler för att nå sina befintliga och potentiella kunder. Den typen av marknadsföring uppskattas inte alltid av alla kunder och ställer då krav på företagen att de använder sig av de sociala medierna på ett gynnande vis för alla parter.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and Mediamätning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

This study aims to research how upper secondary pupils interact while playing online games, how the English language is used within each game and what attitudes these pupils have towards language in school and online gaming respectively. Online gaming sessions have been recorded to analyze the methods of interaction by which people communicate with each other while playing online games. Furthermore, the text-based communication occuring in online gaming is analyzed on a lexical level to find words not defined in legitimate English dictionaries. Interviews with students have been conducted to understand the attitudes held by students towards language in school and online games..

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis. Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once.